SpotOn
WHAT
Find and reserve parking spot
WHEN
March 2024
HOW
UX Research, UXUI Design
GET TO KNOW
OVERVIEW
Solution to help users find and reserve parking spots in advance, using real-time data for accurate availability. (Personal Project)
DISCOVER
USER RESEARCH
Based on a study of hundreds of users, SpotOn tackles the common problems people face with parking. The app helps you avoid spending extra time circling for a spot (70% of users reported wasting 11-30 minutes looking!), by providing real-time availability information. It can also help you avoid hidden fees (reported by 21% of users) by showing parking costs upfront.
DEFINE
PROBLEM
Finding a parking spot wastes time, delay plan, and limited awareness of availability leads to frustration.
SOLUTION
Deliver real-time availability, search and filter options, clear fee information, and flexible reservations.
DEVELOP
COLOR STYLE
This design utilizes a contrasting color palette to ensure readability for all audiences, while still maintaining a vibrant and impactful aesthetic.
WIREFRAME
Delve into the wireframes that outline the user's journey in the parking reservation application, designed to minimize user stress and save time during the spot selection process
TEST AND IMRPOVE
USABILITY STUDY
Conducted a usability study with 5 drivers seeking a smoother parking experience. Their insights directly influenced design changes to make our parking lot finding and reservation app more user-friendly.
INSIGHT 1
Users want more filtering options and more informative cards.
INSIGHT 2
Users want parking lot names to be easily identifiable, and repetitive information minimized.
INSIGHT 3
Users prioritize seeing parking availability in their desired area over price.
INSIGHT 4
Users want an option to select betwee car and motorcycle.
THE DESIGN
RESULT
Based on a study of hundreds of users, SpotOn tackles the common problems people face with parking. The app helps you avoid spending extra time circling for a spot (70% of users reported wasting 11-30 minutes looking!), by providing real-time availability information. It can also help you avoid hidden fees (reported by 21% of users) by showing parking costs upfront.
