Somic
WHAT
Album Buying Application
WHEN
May 2023
HOW
UX Research, UXUI Design
GET TO KNOW
OVERVIEW
Designed to revolutionize the way people purchase albums, offering seamless accessibility and trustworthiness in the process. With a user-friendly interface, detailed album information, and previews, Somic enhances the music buying experience, making it accessible, transparent, and trustworthy. (Personal Project)
DISCOVER
USER RESEARCH
Interviews with 5 recent album buyers revealed frustrations with: platform overload, language barriers on foreign sites,and untrustworthy middlemen. This research informs solutions for a smoother album buying experience.
COMPETITIVE ANALYSIS
Conducted a competitive analysis of existing products which are Apple Music, Amazon Music, and Kpoptown. While all three offer user-friendly interfaces, they cater to distinct audiences and prioritize different features.
Apple Music are best for Apple users with focus on simplicity, but limited features. Amazon Music most variety (vinyl,CDs) and features, but cluttered interface and confusing user flow, While Kpoptown caters to K-pop fans with simple navigation, but lacks features and accessibility.
DEFINE
PROBLEM
Some people need an easy and reliable ways to buy a music album because they didn’t want to deal with complicated platform, middleman and a languages barrier
SOLUTION
With “Somic” it is easily to find and buy your favorite albums worldwide, effortlessly overcoming language barriers. This platform ensures security and trustworthiness with direct artist-to-fan connections. Plus, real-time shipping updates provide certainty about delivery. Experience a new era of album buying that's easy, fast, and globally accessible.
DEVELOP
COLOR STYLE
Color scheme that reflects imagination and creativity of music, and ensure good contrast between foreground and background elements.
WIREFRAME
wireframes that map out the user's search and discovery process for finding their perfect Sonic album on the app!
TEST AND IMRPOVE
USABILITY STUDY
Conducted a usability study with the same group. This hands-on observation revealed specific areas for improvement within our own platform's UX design
INSIGHT 1
Users require an indicator that displays the quantity of items in their cart.
INSIGHT 2
Users need a "Buy Now" button to quickly purchase that item.
INSIGHT 3
Users require better guidance to indicate the necessity of selecting an item before proceeding to checkout.
INSIGHT 4
Users require an indicator that displays the quantity of selected items to check out.
